Digital Marketing for Franchises | Boost Rankings with Maps Optimization

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Putting your business on the map is crucial for promoting your business. If your target audience wants to visit your physical brick-and-mortar location, they need to be able to search for it online. Your company should initially show up on map applications and search results. Let’s take a look at the best tips for digital marketing for franchises!

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Tips to Improve Rankings:

Verify Page

In the first place, the best way for your business to be found is to take advantage of your Google My Business page. In order for search engines to find your company, this page must be verified. As people search for your company, your business will be at the top of the page with essential hours, address, and description information.


Choose Subcategories

In addition, your company must be categorized based on products or services that you offer. While creating a Google My Business page, check off a single primary category. Also, you should check off related subcategories that can describe your business.

For instance, if you are a salon service your primary category might be “Beauty Services”. Any subcategories that you should check off could be “Medical Services” and “Client Interaction”. They pertain to the overarching themes surrounding salon care and thus, optimizes your business.


Citation Consistency

Furthermore, always update your business name, address, and contact information throughout your website. This should also be incorporated within your Google My Business page. This information must be accurate and consistent throughout all pages.

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Do You Need Assistance with Digital Marketing for Franchises?

Last but not least, it is important that your business benefits from maps optimization. You need to have a verified business page that shows users that you are trustworthy and legit. We are your experts for everything digital! Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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