As many may have noticed, social media and Internet usage has increased over the recent years. Users have started to become addicted. People no longer rely on books for information or Yellow Pages for phone numbers, they go instantly to their handheld or portable electronic devices receiving the data in seconds. Easy, right? Due to this trend, businesses have found that digital marketing has become very important tool to increase their company’s success rate and consumer market.
What is digital marketing?
Digital Marketing is the term used for marketing products or services using digital technology. This includes the Internet, mobile phones, website advertising, blogging, social media, etc. It allows consumers to have access to a company’s information at any time and place that they want it. A business is able to display the content they want their customers to view and keep them updated with new trends and products.
Why is it important for your business?
Reach New People
With digital marketing, a business is able to expand their target markets and promotional channels to not only those in the area around them, but universally to anyone who has access to the Internet. Depending on the product you sell, it may be useful to customers in the localized audience, but with access to multiple markets, businesses are able to modify their advertisements to all consumers based off of their geographic areas.
Through company websites and social media platforms, customers are able to give product or service feedback through writing reviews. 55% of shoppers say online reviews influence their buying decision. If a business receives positive responses, more consumers are likely to buy the product or service. This also provides the feature of business/customer interaction where they can message back and forth to discuss possible issues or answer any questions a customer may have.
Digital marketing it is much more cost effective for business rather than traditional strategies such as print media, direct mail, or telemarketing. These outlets can be very costly possibly costing thousands of dollars compared to the cheap price of a couple hundred dollars with digital marketing. For small business owners with very little resources, this provides a cost efficient method of advertising that will deliver results.
Search Engine Optimization (SEO) Strategy
Have you ever wondered why certain websites come up when you type in a search with a few keywords rather than the entire website address? Typically, what you were looking for will show up in the top results making it easy for consumers to find what their looking for. This is due to the Search Engine Optimization which is the use of a combination of techniques and strategies to increase your website’s traffic by gaining rankings on search engines. The higher the ranking, the more viewers your site will be visited by. Therefore increasing the possibility of consumer purchases. In the generation of technological advancement, digital marketing is imperative to compete with similar businesses.
When each of these tools are implemented in a marketing strategy conjunctively, business performance will be at its best. If you have more questions on why digital marketing is key to your business’s success or are interested in creating a marketing strategy, feel free to call us at 561-429-2585 or visit our online marketing agency for a free SEO consultation! Our agency provides top services for all of your digital marketing wants and needs with access to countless tools to ensure your satisfaction. Give us a call today!