So, you’ve recently come to the conclusion that your company needs to update your marketing tactics. But where do you start? Digital marketing is an incredible tool when used correctly, but unfortunately, that can be easier said than done. It takes a great deal of time and effort to utilize digital marketing in Haverhill to its fullest potential. But, here are a few basic steps to get your company started.
First, Create Digital Platforms
Many businesses still don’t utilize social media. If you already do, then great! If not create business pages on platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, and so on. But don’t overwhelm yourself. Just make sure you are posting regularly on the sites that you do use.
Second, Be SEO Aware
SEO, or search engine optimization, isn’t as scary as it sounds. If you are unfamiliar with the concept of SEO, it boils down to incorporating keywords into your website that potential customers are frequently searching. This helps your pages rank better so potential customers will see your company when they search for services or products like yours.
Third, Create Content Regularly
Uploading new content, regularly, helps keep viewers in the habit of viewing and finding content published by you and your company. This helps with SEO, brand recognition, and ultimately viewer growth which hopefully translates into the bottom line. Also, by having social media platforms and not using them often creates a negative effect because it makes you appear to be unresponsive.
Hire A Professional for Your Digital Marketing in Haverhill
It takes a lot of time in order to utilize these new platforms effectively. In nearly all cases, companies that best utilize their digital space are able to do so because they recognize that running digital platforms is a full-time job. So, they either hire employees to run it, or do the safer option, and hire another company that specializes in digital marketing. So, if you’re interested in hiring digital marketing experts, contact Digital Resource today!
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!