There are always myths floating around in the digital marketing world. With trends and consumer demands constantly changing, it’s easy to get caught up in believing these myths. From social media to content marketing, some marketers still don’t know the fact from the fiction. To help set the record straight, here are four myths about digital marketing in Lake Park.
Quantity Over Quality
Content is king when it comes to ranking high for SEO. Many marketers make the mistake of writing a high number of blogs as quickly as possible without caring about the subject or purpose of the content. However, the quality of the content is just as, if not more, important than the quantity. If you’re producing poor content, users will be turned off from your business and your SEO rankings will start to fall.
You Must Respond to Everything
Social media interaction doesn’t mean you need to respond and react to every single comment. Sometimes, a comment doesn’t need a response and may seem annoying to the user on the other side. Use your best judgement when it comes to responses on social media. If you believe the response will serve value, go ahead. If not, just let it be.
Posting is Just Enough
Some marketers have a set it and forget it mindset when it comes to their social media strategy. However, interacting with users is key. In doing this, you’re letting the users know that you care about them. This can create new customers and increase brand loyalty as a result.
Sending More is Better
Email marketing is still relevant in the marketing world, and for good reason. Emails are great ways to inform customers about news or special promotions and products. However, avoid being a nuisance in your customer’s inbox. Sending too many emails is likely to end up with an unsubscribed user.