In today’s marketplace, if your brand doesn’t exist digitally, it doesn’t exist. And in the ever-changing and competitive digital landscape, throwing together a website and posting to social media on a whim no longer cuts it. Below, we’re breaking down the 3 things your business must be doing in 2019 to thrive in digital marketing in Tequesta.
Must-Haves for Digital Marketing in 2019
According to Google, over 51% of users in 2018 discovered a new company or product while searching on their smartphone. Making sure your business and website are optimized for a top placement in these searches is key to your business’s presence on the web. There are two kinds of “searching” to be aware of. The first is availability, or when someone is searching for your business specifically. The second is discoverability, or when someone is searching for a product or service you offer. Both involve having the right strategy between search engine optimization (SEO) and search engine marketing (SEM).
Social media marketing can directly support your business goals. These include raising brand awareness, increasing website traffic, and directly converting leads to customers. But, with an estimated 83% of all marketers now actively pursuing social media marketing initiatives, you can’t get away with posting whatever and whenever you like. In 2019, make sure your business is making the most of its social media presence. Do this by establishing clear goals, planning a regular content schedule and including paid campaigns in your strategy.
If your business isn’t showing up in local search results, chances are your potential customers don’t know you’re there. And when you consider nearly one-third of all mobile searches are location-based, it’s easy to see how optimizing your business’s Google Maps listing can be a crucial part of your web presence. As a starting point to improve your maps listing, make sure your NAP is accurate and consistent across everywhere listed. NAP stands for “Name-Address-Phone”. This means from website to online directories and even social media profiles.
Can your business benefit from expert digital marketing in Tequesta?
As digital ways of communicating continue to change, the strategies and tactics that work continue to do the same. Digital Resource specializes in keeping up with the latest trends and leveraging them to meet the goals of your business. Request a free marketing analysis here and see how our team can best help yours today.