Digital Marketing in West Palm Beach | 3 Types of Ads on Instagram

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There are many types of ads that can be used to deliver the message of your campaign. It is important that you are making yourself aware of the best ideas and ad types on a platform such as Instagram. Take a look at how you can take advantage of the best digital marketing in West Palm Beach for you!

how can i learn more about the best digital marketing in west palm beach?


Which Kinds of Ads Should I Use?

1. Photo

For starters, photos are worth a thousand words. In this sense, photos are a simple format that immediately grabs the attention of users. We recommend creating a perfectly curated photo so that it is ready to go and post onto users’ feeds.


2. Video

Next, video ads are great because it gets users to stop what they are doing and pay attention. This is a great way to show off a new product or even give a brief product demo that engages the users.

Since Instagram is targeted toward millennials, you can expect to see an increase in this demographic for your campaign!


3. Story

Furthermore, use Instagram stories as a more interactive way for users to learn more about your ad. The story can be a combination of photos and videos that disappear after 24 hours. This is a great way to make users feel like they are missing out on something, as it is exclusive to a particular timeframe.

Also, you can include links to landing pages or your website by telling the users to “Swipe Up”!


how can i learn about the best digital marketing in west palm beach?


Are You Looking for Digital Marketing in West Palm Beach?

Last but not least, it is our goal to keep you up-to-date on the ever-changing landscape called social media. Instagram is one of the most popular mediums and is a viable force within digital marketing. Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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