Digital Marketing in West Palm Beach | 3 Types of Heat Maps to Know

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Taking your website to the next level can be challenging if you aren’t sure what customers want. Maybe you are setting a good number of purchases, but your lead generation is low on your site. Therefore, use heat maps to get users to take action and find out your site’s strengths and weaknesses. For digital marketing in West Palm Beach, heat maps may be the secret to your success.


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What Kind of Heat Maps Should I Use?

1. Scroll

For starters, a good place to start is to determine the percentage of visitors who scrolled up or down on your website. This can include the home page, supplementing content pages, and most importantly—the contact page. The colors used are ROYGBIV, just like the colors of the rainbow.

So, the “hotter” the color is the greater number of users that have scrolled in this area. On the other hand, “cooler” colors indicate the sections in which users have rarely scrolled.


2. Click

Moreover, click heat maps analyze the percentage of visitors that click on desktop devices or a tap from a mobile device. The most clicked area will appear red in color, and transition to orange and yellow as the clicks become less prominent.


3. Desktop and Mobile

Lastly, it is important that you are taking advantage of desktop and mobile device heatmaps. This is important because you can compare them side-by-side and determine where users are attracted the most and least on both versions of your website.


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Are You Looking for Digital Marketing in West Palm Beach?

All in all, heat maps are a great way to get a real-time understanding of how to improve your website for your customers. We are your experts for everything digital! Contact us today for a FREE website evaluation!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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