When creating your company’s digital marketing campaign, web traffic is extremely crucial. You need to measure who goes in and out of your website, social media, and so forth. This is so you can create a plan to optimize higher web traffic on platforms that are relatively low.
Types of Web Traffic:
In the first place, direct traffic denotes customers that visit your website. Typically, people will visit your site if you are an established brand or they already use your services. Brand awareness is a major focal point that is related to direct forms of web traffic. In essence, your brand needs to be widely recognizable.
In addition, organic traffic derives directly from online searches. A huge factor is to take advantage of search engine optimization (SEO). Your website and pages should be optimized with keywords related to your services and location.
Plus, the amount of organic traffic is determined by your SEO efforts. In effect, you need to create high-quality content to drive organic search traffic, so your website is optimized!
Moreover, referral traffic comes from backlinks that lead to your website. These links can be found on other websites and are clickable directly to your site. As a result, the more links you have the higher your domain authority. It is a great way to build saturation of links and build greatness to your brand overall.
Lastly, social traffic is based solely on visits from social media platforms. For instance, Twitter, Instagram, Facebook are the leading platforms to use for companies. You can measure social traffic by using Google Analytics effectively. The “Acquisition” tab gives you an overview of traffic related to all your social media campaigns and its performance.
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Finally, we recommend using these tips to get you the best digital marketing campaign. Web traffic is integral for a digital strategy—so start now. Contact us today to set up anappointment!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.