Your blog page is hands-down the most important page on your website, and, ultimately, for your business’s online presence—if utilized correctly. Your blog page allows you to engage new customers, interact with potential customers, and provide helpful insight to all topics related to your business. It is the voice of your business’s website. Not to mention, it has everything to do with being #1 on Google’s search results. That said, let’s explore how and why your business needs a blog for your website!
Why You Should Blog for Your Website:
Your blog page should contain keywords that your potential customers are searching for online and that you want your business to rank for. The more you blog about your product, service and other related topics, the better chance you have to be found by someone else searching online for that topic. Think of your blog page as the customer service section of your business. Your blog page should provide helpful tips, ideas, and solutions to your potential customers that are interested in topics related to your business’s products or services. This blog strategy will make your business a go-to authority for online readers, providing exposure for your business. Consumers will also become more loyal as they learn that you are providing quality and interesting content for them to read and learn from.
How You Should Blog for Your Website?
Search engines like Google and Yahoo have “spider-bots” that search and sift through all of the words on your website. These little bots find and create a hierarchy of keywords that provide the results found when you use your search bar. So, when you googled “why do I need a blog page for my website?” or some similar phrase, this page showed up in your search results because of the keywords in this article.
You want to make a list of the best keywords that your potential customers may use to find you. Think of it like a road map that will enable your customers to find your business. Once you have these keywords, you may create as many blogs as possible about relevant topics and trends. Use blogs as a chance to communicate and interact with your customers and new demographics. Your blog page should be a trustworthy, reliable source of information for online users to consult when searching the internet. Your blog page should be alive and full of energy, constantly updated, and always accurately sourced. The more you maintain a healthy, active blog page, the higher the success rate you will have in major search engines like Google and Yahoo! Remember, how many people really look past the first page of search results? That’s right, no one! With a million businesses competing for the best search results, a blog page is absolutely essential to the exposure of your website!
How Do I Begin Blogging for My Website?
Now that we’ve reviewed the importance of blogging for your business, to get started get together the keywords you are looking to rank for, brainstorm a list of topics and start writing! It involves research of trends, search engine keywords, reliably sourced information, and of course the content creation.
If you ever find yourself running out of time to create, write, edit, post, and manage blog articles while running a business we can help! Managing blogs is a full-time job in itself, so it makes sense to hire an internet marketing company to do it for you! Contact our Internet Marketing Company for more information and helpful tips on internet marketing! Let us help you grow your business online!