Does My Business Need a Responsive Website?

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You paid for your domain, for website creation, for maintenance… But your website might not be easily accessible to most internet users.

Over the past couple decades, the technological landscape has changed drastically; and with the speed at which new technology emerges, this landscape is constantly in motion, making room for the new and phasing out the old. To keep your business viable, you find yourself constantly having to make changes in order to stay in touch with your consumers and stay ahead of your competitors. In the present day, your business must have an internet presence, at minimum a website. However, there has been a shift in the way in which consumers access your website. This trend has put “Responsive Websites” in the spotlight; and if this is the first time you’re hearing this term, you may want to continue reading as your business definitely needs this.

Even though the first smartphone was introduced in 1992, it wasn’t until the early 2000s that it gained some popularity, but mostly among business professionals. Then in 2007, when Apple introduced the iPhone, the market changed, and it seemed like the majority of the general population had jumped on the smartphone train. A device that had been mostly on the sidelines had transformed into a virtual need that even the average consumer would desire.

Now, 64% of American adults, more than half of the population, own a smartphone. One in five Americans have relatively few other options, other than their smartphone, for going online.

How Does This Relate to My Business?

All of this information leads to the conclusion that more and more consumers are accessing your online storefront via their mobile devices. Now important question is: how does your business look online? Older website designs, and older in this context means one or two years, were designed based on customers visiting sites on desktop computers or laptops. The difference between that website and a “responsive website” is a consumer’s ease in accessing the site on a mobile device. If a traditional site is visited on a smartphone or tablet, it is quite possible that the webpage will shrink, distort or not show all the images or information. All of this complicates the consumer’s experience with your website and in some cases, doesn’t even allow the user to get on your website.

On the other side, a responsive website, is a design where the elements on a page will be reconfigured or resized so that the content will look optimal no matter what screen size a consumer is using to view it. The user does not need to zoom in or out, scroll from left to right, nothing. With a responsive webpage, all your consumer does is go on your webpage from wherever they want and the content on the page will be repositioned so that your client can still easily navigate through your site.

Does My Business Really Need to Get a Responsive Site?

For several reasons, YES!

Mobile users are only increasing. This year, 2014, it is estimated that internet usage on mobile devices will overtake desktop usage. In addition to the other statistics presented earlier, the graph below from the Pew Research Center shows different activities that mobile users are performing online.

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SEO can improve with responsive websites. When your website is being ranked in search results, having a site that can be easily viewed on any device is being recognized in the algorithms. If your company’s website is not optimized for multiple devices, your rankings will suffer. A responsive website will be ranked higher because it can be seen on any size screen and is user friendly, which the algorithm takes into account.

How about having a mobile site and a regular site? Google has recently recommended switching to a responsive web design for many reasons involving this point. When there are both mobile and desktop versions there are two URLs and two HTMLs for the same site. This means that if a user posts a link to a site for a mobile, let’s say, and someone on a desktop opens the link, now the desktop user is not seeing the content optimally. And the same could be true if a mobile user is trying to open the desktop version of the website. When this happens, users tend to just move on to a different site and so this will increase the bounce rate, which will in turn affect Google’s external link algorithm and on-page errors. This all leads to detrimental effects on your SEO.

Your conversion rates will increase. Obviously if a user cannot properly see the information, content or products your conversion rate will suffer. Getting the consumer to ultimately use your business requires making the process for them to convert very simple. Over 69% of tablet users shopped on their device within the last 30 days. If it is too difficult for them to complete the purchase online, more likely than not the consumer will move on to the competitor who is offering a similar product, but with a much more navigable site. Also, if a customer is seeking information about your business, such as hours of operation or address, and the website is not displaying the content correctly, he or she can become frustrated and impatient and opt to go to a competitor’s site instead. Unfortunately, your business may be losing customers if your site is too difficult for a mobile user to navigate.

But There is Great News

Luckily, updating your website is easy to do! If you have a website, the content can be transferred over to a newly designed site. If you’re starting from scratch, that’s no problem, we can help you develop the content and design the website. Switching to a responsive site does not need to break the bank either! At Digital Resource, we take pride in giving you the best product and service, for the best price! We’ve had several clients come frustrated and leave ecstatic, with a newly designed site, made for the modern day consumer! Don’t lose any more business because your site is not mobile friendly! Get with the times and contact us at (948) 990-3179 about redesigning your site today!

Awesome

With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!

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