Your company’s ads should be a brief preview of your company’s products and services. That’s why you need to take advantage of online display ads that immediately grabs their attention. Keep reading for more information about techniques to use from your e-commerce web design agency!
Tips for Display Ads:
1. Consider Venue
First things first, you need to make sure that you are using ads that fit social media platforms. Therefore, each platform is not built the same and will not produce your desired results. For example, Instagram ads require a different strategy than let’s say, Facebook.
In fact, Instagram ads have a higher lead generation due to original and artsy posts. On the other hand, Facebook ads are capable of results based on stock images.
2. Tailor Your Audience
In addition, you should always tailor your campaign to each target audience. In particular, reaching a group of millennials is vastly different than trying to appeal to adults over the age of 50. We recommend making slight ad adjustments to attract members of each target audience.
3. Color Palette
Lastly, ensure that you are choosing your ad colors wisely. Ads should immediately stand out to users and differentiate from their regular feed. Therefore, use a color palette that has calming blues and undertones for the background. Then, choose red or green for the CTA color. You will want this color to stand out the most because it gets the user to contact you directly.
Do You Need an E-commerce Web Design Agency?
All in all, a good ad campaign is determined by how your ad is presented. Remember, the presentation is everything and can make or break your business. Visit us today to learn about our FREE website evaluation!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.
Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]