Email campaigns allows you to target your audience with content that is helpful, valuable, and relevant to them. However, a person is confronted with more than 5000 marketing messages each day. Therefore, it is important to make every effort in your company’s email marketing campaign count. Here are some details to consider when crafting your perfect emails.
Reply Email – Try to make this personal with a “real” person’s name if possible.
Email lists – Your email list is invaluable. You should always be adding to your list with free “opt-in” offerings, social media requests, new blog followers, or people met at networking events.
Header – Include a well-designed area for your company logo, tagline, or descriptor. Consider hiring a professional graphic designer to set up your email template.
Headline – If your headline doesn’t grab the attention of your reader, they won’t read on. Your headline should be engaging and informative about the content, use 1-2 keywords, and be linked to the same content on your site if applicable.
Sub-heads – Add these short phrases in bold or larger font to communicate salient points and move the reader through the copy.
Copy – Keep your sentences and paragraphs short. Use headers, subheads, bulleted or numbered lists, bold type, and italics to move the reader through your piece. Also recognize that structure, grammar, and spelling are extremely important.
Signature – Always include a line with the name of your company, website URL, contact information, and a call-to-action to inform and engage your reader.
What Sort of Content Should Be in a Marketing Email?
Blog post – Once you post a blog on your website, that blog can then be repurposed and formatted into an email to blast out to your audience.
Announcement – Use specially-designed emails to announce items like a company-sponsored webinar, podcast, special event, new project or acquisition, a recent hire, or reader opportunity.
Newsletter – There are many factors that go into a successful newsletter. However, they are a great tool for email campaigns since then can convey all sorts of information. Your e-newsletter should include 3-4 feature pieces that can be blog posts, company announcements, helpful tips, industry news, and more.
Where Can I Get Assistance with Email Campaigns?
As you can see, there are extensive measures you can take to formulate great emails for marketing your business. However, making your email campaigns fall in line with the rest of your online marketing efforts can be a real challenge.
To make the most of your email campaigns, contact our online marketing agency. From email and social media marketing to search engine optimization and web design, Digital Resource is your one-stop resource for everything digital. Get started with our services today by receiving a free internet marketing analysis!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.