E-commerce Web Design Agency | How to Improve Your Conversion Rate

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Did you know that good web design makes all the difference on your website? That’s why we’ve compiled a list of the top tips you should use on your next design project. Let’s take a look at how you can tackle site tips with your e-commerce web design agency!

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Essential Tips You Need:

1. Full-Screen Welcome

In the first place, it is essential that you improve your conversion rate by taking advantage of a full-screen welcome. Also known as the full-screen welcome gate, this acts as the main call-to-action that users see first. It is a great way to minimize distractions that are on your homepage, with a singular element in focus.


2. Rule of Thirds

Moreover, you should try to use the “Rule of Thirds” in your next design. This is a great way to highlight important services. In essence, this section on the page is divided into thirds—vertically and horizontally.

Therefore, you should have nine equal squares. The four most important areas of interest are located in the center. You should optimize this section as a place that highlights services or images that immediately stands out to users.


3. Negative Space

Lastly, it is vital that you are paying attention to the negative space on your website. A common misconception is that all negative space is bad. However, this is not the case in today’s web design trends. A great way to increase conversions is to use negative space to your advantage.

For instance, you can use negative space as a call-to-action. Leave the negative space blank with a single color and attach a strong CTA in the center.

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Are You Looking for an E-commerce Web Design Agency?

All in all, we know the importance of getting a strong web design for your company. After implementing these changes, you will see a dramatic change in your conversions rates! Contact us today for a FREE website evaluation!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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