Effective Video Marketing | 5 Types of Marketing Videos

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The saturation of digital content is essential in order to promote your company’s brand. The digital landscape is evolving daily including video marketing. Videos offer an engaging medium to explain your content and its ascertaining information promoting your company. Let’s look at effective video marketing typographies used by businesses.

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Decide Which Video Works for You:

Demo Videos

For starters, you can create demo videos in order to demonstrate how your product works. This is great for companies who have a tangible or digital product that people can use. However, if you only offer a service, there is no product to demonstrate just a process.


Brand Videos

Moreover, brand videos announce the mission and goals of your company. It is intended to promote your company’s brand awareness to attract your target audience.


Explainer Videos

In addition, explainer videos encourage your audience to understand why they need your product or service. These have become increasingly popular over the last few years and may include a fictional scenario in which a customer needs your services.

Essentially, the customer has a problem and your company is the solution.


Event Videos

A great way to show your professional involvement is with event videos. These should be taken during a conference providing clips highlighting the event. You can opt for live videos or pre-recorded content.


Customer Testimonial Videos

Lastly, testimonial videos benefit your company because it provides an insider’s point of view. Many people make their decision to buy your service after reassurance from past customers. You should get customers to describe their challenges and how they benefitted from your service.


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Do You Need Effective Video Marketing?

All in all, we want your company to become invested in video content. This form of marketing builds engagement to your pages for conversions and data collection. Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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