Email Marketing | 3 Ways to Boost Effectiveness

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While emails may seem like a dated medium for advertising, they can be optimized to bring results that go beyond your expectations. Here are a few ways you can modernize your email strategy without too much trouble.

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Subscribership

Keep people on your lists.

Gaining more subscribers can be difficult for any email operation but using email as a means of communication for other parts of your site can help boot subscribers with tools like discounts and special offers only available by email. Retaining the subscribes you already have is just as important. Use special offers and exclusive discounts to keep people on your email list over time. Keeping subscribers is vital to any email marketing effort.

 

Personalization

Make your emails hit close to home.

Always make sure that your messages are sent from an individual at the company as opposed to being sent on behalf of the entire company itself. This will make the message seem more honest and relatable to the reader and make it less likely that the email ends up in a spam folder and is never opened in the first place. Personalization goes a long way in increasing the opening rates for your emails.

 

Design

Modern and sleek to stay updated and current.

Design is one of the key factors for email marketing campaigns. Keeping the design of your email sleek and modern will help keep your strategy relevant. Be sure to make emails more functional as well with working links and image data so that you get the most out of your emails. Design is the first thing people notice when they open an email to make it visually appealing.

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Are You Looking for Email Marketing?

Digital Resource is here to help you modernize your approach to email marketing. Optimization is a key part of our strategy. Call today if you have any questions.

Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

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