Email marketing still rings strong when it comes to reaching out and connecting with your current clients. Whether you’re looking to share the latest deals or update them on the evolution of your business, email marketing can take on so many roles. But, how do you get more people opening and viewing your email content? It all starts with timing.
When Is the Best Time to Send an Email?
When it comes to sending mass emails, you need to think outside the box. That means sending emails when no one else is. In a study based on 300,000 emails, open rates and viewing numbers were better when emails were sent on Sundays. That’s because very few people or companies are emailing at that time. In fact, 45.8 percent of emails sent on a weekend were replied to, while 39.1 got a response during the week.
Why Should My Business Use Email Marketing?
You can send an email for almost anything and everything. Have a new promotion? Send an email. Hosting an event? Send an email. Made major progress in your business? Send an email. While you may be sending as a business, emails can be a little more personal. You are speaking directly to the consumer; you are sending them mail. So, your business can use this time to connect, build trust, and implement calls-to-action.
What Content Should I Put in an Email?
There is a fine balance between valuable content and promotional content. You shouldn’t have more than 40 percent of your email be promotional – and that’s still a pretty high number. If you sell your business too much, it can be off-putting. So, be sure to include custom, informational, and entertaining content, in addition to effective calls-to-action.
Are You Interested in Using Email Marketing in Your Internet Marketing Strategy?
Email marketing can prove to be extremely effective in building rapport with customers and keeping them in-the-know. So, if you’re looking to curate and send out successful emails with marketing in mind, contact us at Digital Resource to learn how we can better your business.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.