There are plenty of reasons why you need to get started on your email marketing campaigns. This is a great way of increasing conversions and promoting brand awareness. Let’s take a look at why a strong layout can make or break your email strategy!
Tips for Layouts:
1. Modular Layout
In the first place, your layout needs to be modular responsive. The modular format is also known as optimized for mobile devices. By modular, it means that all content is reorganized based on its length and size. In essence, you do not want the campaign to be compromised if the layout is not optimized accordingly.
Moreover, the orientation refers to how the content will be laid out in the template. You should choose layouts that define your campaign and make you stand out from the crowd.
The following orientations are as follows:
Separates information by the main copy, description, and CTA
Readers’ eyes move in a homogeneous way that has saturated content and images
Scanning from the left to right and so on
Gets readers to read from left to right and then back to the left to start over again
3. Block Arrangement
Furthermore, a block arrangement is the combination of a modular layout and orientation. You can either choose to create a single column, multiple columns, and a hybrid layout. These are the final layouts that can be used for proportionate images and text relative to each campaign.
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Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.