Email Marketing Campaigns | Why Timing is Essential

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A great way to promote brand awareness is to deliver effective email campaigns. By investing in emails, you are sending a clear message to current and potential clients. The goal is to attract current customers and generate new prospects. Let’s take a look at how you can boost email marketing campaigns based on time!

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Tips for Timing Issues:

1. Morning

In the first place, sending an email needs to take into account the timing of your campaign. According to Reach Mail, over 70% of Americans check their email from the hours of 5-9 a.m. However, this differs regionally s well.

For example, most consumers on the East Coast check their emails at 9 a.m. or later. On the contrary, studies have shown that people in Utah check their inbox before 6:30 a.m. You can expect to get high open and click rates in the morning.


2. Afternoon

Moreover, you may opt for an afternoon campaign in terms of sending out the email itself. According to Convince and Convert, the best time to send an email is in the afternoon. Most likely, people will not respond right away because they are busy throughout the day.


3. Evening

Furthermore, the evening is great for getting email responses. After users had a chance of winding down from their day, most likely they are sifting through their emails. Although this is not an exact science, you can expect to get the results you are looking for.

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Are You Looking for Email Marketing Campaigns?

All in all, great email marketing begins with an effective strategy to send out your campaign. Emails are returning to a digital marketing strategy that is on track to stay. It is essential that you are utilizing email times to attract your audience. Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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