Email Marketing | How to Improve Customer Retention

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Did you know that nearly 3 in 4 companies fail to maintain their client base? Email marketing is a great way to reach out and connect with customers—if done right. Let’s take a look at how you can improve your customer retention rate.

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Tips for Customer Retention:

1. Subscriber Control

In the first place, give your customers the option to control their subscription to your company. Many times, people unsubscribe from emails because it fills their inbox almost daily. In effect, this actually gives your customer power to set their email preferences.

Plus, this indicates to your customers that you are not trying to overload them with junk mail.


2. Valuable Content

Moreover, customer retention emphasizes maintaining good relationships. Your customers will be able to benefit from these emails that include valuable information. For instance, maybe your email contains tips to ace your next job interview.

Also, another example is to identify an issue and provide an insightful solution. This is a great tool for job seekers who will actually want more advice from your company.


3. Re-engagement

Adding on, try to re-engage your customers by reminding them of the benefits of your company. Try to advertise a good deal or an upcoming special they can take advantage of. The goal is to re-build company-customer by re-igniting their interests.


4. Personalization

Furthermore, be able to personalize your emails by including messages that are unique to each subscriber. For example, you can add their name to your headline as a direct address to the customer. This is a great way to make sure that your customers are getting “personal” treatment from your company!

how do i maintain retention with email marketing?


Are You Looking for Reliable Email Marketing?

Lastly, we know the importance of achieving a high-level digital marketing campaign. Emails are a great form of communicating effectively with your audience. Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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