Email Marketing Guide | Is It Effective? How Do I Use It?

No Comments

It may be hard for some to believe, but email marketing is considered to be “old-fashioned” by some of the population. Some businesses hesitate to implement email marketing into their internet marketing strategy because they’re under the impression that most people don’t care about emails as much as they used to. This is a huge misconception.

Your customer’s inbox is a great place for you to be. If done effectively and done within a whole internet marketing strategy, email marketing can help attract new clients, cultivate potential clients and keep existing loyal clients informed and connected. All of these results ultimately lead to increase business and so a return on your email marketing investment! We’ll begin by proving the importance of email in consumer’s lives and then go into different practices you can apply in your email marketing to maximize the amount of opens and your click through rate!

Is Email Marketing Worth the Investment?

Email marketing is more than just writing up an email and sending it off. First, the database of clients that you will send the email to needs to be cultivated and grown through different strategies unique to each business. If you’re a restaurant looking to keep your customers coming back for more, you could grow your email list at your physical locations, online on your website, or even through your social media marketing campaigns. Once you have a list to send to, you need to create email plans to make sure that you are sending at the best time, with the best content, to ensure that your customers want to keep receiving your email. All of these steps may be too time consuming for some business’, so before you invest in hiring a team to effectively market through emails, is email marketing effective?

To begin the tirade of email marketing statistics, there are approximately 4.1 billion email accounts, plenty of potential customers to reach through this medium. Not only do billions of people have access to email, but 66% of consumers have made a purchase online as a result of an email marketing message. In addition, 7/10 people say they made use of a coupon or discount from an email marketing message. Not only is there evidence from the consumer’s purchasing behaviors, but in a survey 95% of consumers responded that they expected to be pursued by brands as a customer. 55% of companies generate more than 10% of their sales from email marketing, so is email marketing worth the investment? When your ROI is about $44 per dollar spent, would you consider that worth the investment? 81% of online shoppers are more likely to make additional purchases as a result of emails, so yes, yes it is a very effective marketing strategy that is totally worth your business’ investment.

How to Market through Email Effectively

Now that it’s been established that email marketing is a great tool to use in your internet marketing plan, we can present a few tips that will help you get the maximum benefit from your email campaign.

First and foremost, before sending out an email, determine your plan. Each email should have one simple goal and to accomplish that goal you should have a very large and clear call to action. 64% of people say they open an email because of the subject line. So once you determine the goal of an email, say for example it’s to get consumers to redeem a coupon online, write an informative and inviting subject line to get the customer to open the email. Then make sure the coupon, with your call to action, “Use this coupon in the next 24 hours to save” is clear and before the scroll line. You can do the “Squint Test”, where you look at the email you’re about to send and squint your eyes. If you still see your call to action, it’s big enough. If it’s not clear, you should consider enlarging it, so that there is no doubt in your customer’s mind what action should be done after reading your email.

The time in which you send your email out is also an important factor to consider. Although with each industry it will vary a little bit, there are certain metrics that stand true across the board. For example, 76% of email opens occur within the first two days of the email being sent. In addition, the email open rates are noticeable lower on weekends than on weekdays. Emails with social sharing buttons also increase the click through rate of an email by 158%.

Is email marketing a good way of gaining more clients?

Another trend that you will want to take in consideration when composing your email is mobile optimization. 48% of emails are opened on mobile devices and it was reported that 64% of decision-makers read their email via a mobile device. 70% of mobile purchasing decisions are influenced by promotional emails. So basically, all these statistics are leading businesses to make sure their emails are optimized for all screens. Depending on what email service you’re using it is important to make sure that you can either design mobile friendly emails or that there are some templates available.

With all the different strategies available for implementation into your business’ internet marketing campaign, it may be intimidating trying to decide which resources to dedicate time or investment dollars towards. Remember, if you have any questions regarding online marketing, you can contact our internet marketing agency online or at 561-429-2585. At Digital Resource, we are your resource for everything digital! So don’t hesitate to contact us so that we can help you start growing your business today!

With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton
  • Internet Marketing Case Study | Oral Surgery Practice January 6, 2020
    4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
    Emily Creighton
  • How to Save a Failing Marketing Strategy January 6, 2020
    39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
    Emily Creighton
  • Setting Company Resolutions Takes Team Effort – Here’s Why January 2, 2020
    According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
    Emily Creighton
  • Capturing More Leads for a Small Business December 27, 2019
    46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week.   Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
    Tyler Hall
  • 4 New Optimization Trends to Look Out For December 27, 2019
      70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words.   With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]
    Tyler Hall

More from our blog

See all posts