There’s a lot that goes into optimized and effective email marketing. One of the crucial aspects is learning how to write a proper call to action. A call to action is the button that tells your customers what to do once they open your email or ad. The simplest example of a call to action is a “Buy now” button. However, the more you can optimize your CTA, the more successful your email marketing will be. Check out these tips for writing a proper CTA that will take your email marketing in Atlanta to the next level.
Start with a Strong Verb
It’s important to be clear and concise with your call to action. Let your audience know exactly what you want them to do. Start your CTA with the action you want your audience to do. For example, start your CTA with words like “buy,” “shop,” or “order.”
Use Words That Provoke Emotions
The goal is to get a strong reaction from your audience. To do so, use words that will provoke emotions or enthusiasm. Another small trick, that will help your CTA sounds more enthusiastic, is adding an exclamation point to the end.
Give Your Audience a Reason to Take Action
What’s in it for your audience? Is your email offering your services? Or are you selling a product? Make sure you have established a unique selling point. To increase clicks, create a combination of a call to action and your unique selling point. The goal is to state the action you want the user to take, and a reason why they should take that action.