Email Marketing in Boston | What Types of Emails Should I Create?

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From optimizing your website to engaging followers on social media, you do a lot to build the brand of your business. However, not using email marketing in Boston means you’re missing out on valuable opportunities to connect with customers and grow sales. Start your email marketing now with some of the following email ideas!

What emails will give my email marketing in Boston success?

6 Types of Messages for Your Email Marketing

Welcome Email

Your business can have a welcome sent immediately whenever a person subscribes or signs up to an opt-in. For these emails, including a greeting and a thank you note for trusting you with their email is a great idea. Also, include a short description of who you are and what you set out to do with your website or blog.


Keep your subscribers up to date with the latest promos, new blog posts, or the latest product launches.

Product-Specific Emails

This can be an email dedicated to a new product or service you are launching. Additionally, it can also be a showcase of your previous products that have had great reviews.


Get to know your readers by asking them to answer questions about themselves. This will help you in knowing what you can offer them next. However, this doesn’t just help you with marketing research. It forms a personal connection between you and a subscriber.

What types of emails can I incorporate into my email marketing in Boston?

Giveaways and Freebies

Everyone likes to get free things. Keep your subscribers excited for your emails by offering up freebies and announcing giveaways in them. Furthermore, giveaways can sometimes go viral. This gives your business and products potential for maximized exposure.

Thank You

Consider a thank you email for when a subscriber makes a purchase or gives you feedback. This lets them know that you appreciate their business and value their interest in your company. In the end, you wouldn’t have your business without your customers. So thank them!

Do You Need Assistance with Email Marketing in Boston?

Digital Resource is your resource for everything digital, including email marketing! Contact us today to learn how we can get out your company’s message.

Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.

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