What exactly is email marketing anyway? Basically, it’s the use of email to promote products and/or services. Plain and simple. However, a better email marketing definition is the use of email to develop relationships with potential customers. Email marketing in Chicago is only one segment of internet marketing. Think of it as the same exact thing as direct mail, except that instead of sending mail through the postal service, messages are sent electronically. If you take a look at your junk mail, much of it is probably proclaimed ‘deals’ and this is a perfect example of email marketing at it’s worst. On the other side, email marketing at it’s best allows businesses to keep their customers informed and tailor their marketing message to their customers.
What Are Advantages of Email Marketing in Chicago?
There are two big advantages of email marketing: price and ease. Emailing is a cheap way to advertise your company and its products in comparison to many other types of marketing. Beyond that, it is also extremely user-friendly. Email platforms make it easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Newsletters can be sent out to the email list you’ve created from the people who provided the necessary information on your website. Furthermore, you can provide these potential customers with news updates about your company or upcoming events.
Is Email Marketing Still Relevant?
We live in an age where there is an increasing use of social media for advertising, However, email marketing still rules. There is a huge advantage of email over social media. Potential customers are more likely to see an email than social media. Just posting something does not mean that everyone you want to see your message will see it. Your post might not even show up in your targets’ social media streams. However, an email will sit in the inbox until it’s read (or deleted). If done correctly, email marketing can substantially increase your income if you do it correctly. It is a great way to get people to visit and revisit your website.
What Are Some Email Marketing Tips?
-Build your own list. Buying an email list is a waste of time and money.
-Follow the rules of the CAM-SPAM Act. These rules include having a non-deceptive subject line and your name and address at the end of the emails.
-Use your emails to build rapport with customers by sharing your expertise and giving tips rather than constantly sending out “Buy Now!” ads.
-Stick to a schedule if you’re doing a newsletter. Sending out an email on a regular basis can help subscribers know what to expect from you and when.
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