Before we get into why email marketing in Detroit is important for your business, let’s understand exactly what it is. Email marketing is a way to reach customers through email who have given your business explicit permission to contact them. There are so many businesses (like your competitors) that do not use email marketing responsibly. Just because you have permission to email someone, does not mean you should constantly blast them with your latest blog posts or sales pitches. Since email marketing is such a powerful channel, you need to use it efficiently. Let’s take a look at why it’s so important for your business.
Email Marketing in Detroit Has Targeting Opportunities
Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with multiple ways to target specific customers. In order to do this, your marketing software needs to allow lead scoring. This will allow you to track various milestones or actions that a user exhibits through interactions within emails or your website. Once a user has met the criteria you’ve determined, you can then follow up with them with targeted messaging. For instance, if you send out an email containing information on a sale, you can setup lead scoring for it. From there, you can see who has bought something as a result of the email and who hasn’t. Furthermore, your email marketing software could then follow up automatically with these users with an enticing email to make a purchase.
Email Marketing Is More Personal Than Social Media
While there are tons of benefits from using social media, many of your customers might not use it. However, these people more than likely will have an email address. Luckily, there are numerous ways to acquire a person’s email address. A few ways include having a form on your website or asking customers during the account creation or checkout process. Once you have the basic contact information for a customer, you can implement progressive profiling to gather more information. After you have gained additional information, you can put certain users into new personalized campaigns to continue the email marketing relationship.
Stay Top of Mind with Email Marketing in Detroit
With email marketing in Detroit, you have the opportunity to email a consumer whenever you want. While not every email needs to be a sales pitch, any contact with the customer should provide something of value to them. Whether that be a link to the latest blog post or an update on new products coming out in the near future. Using email to stay connected with your customers keeps your brand at the forefront of their minds. The option to make your emails personalized allows you to tailor your message to be warm and friendly rather and cold and corporate. This will build relationships, loyalty, and trust with your subscribers.
If you still need some guidance with email marketing in Detroit, our experts are here for you. We know that choosing the right email automation platform can be tricky. That’s why we have email marketing experts on our team. Contact us today to discuss your email marketing strategy!