Social media marketing, content marketing, SEO, Facebook ads, Google ads, email marketing—where do you even begin? Is there anything you can leave out? We don’t think so! The best online marketing campaign is one that includes all of the essential components, including email marketing in Fort Lauderdale. Now, we’ve heard that some think that email marketing is a dying way to reach leads. Well, we’re here to tell you email marketing is not dying!
Let’s Start with the Facts
By the end of 2017, the number of email users in the United States is projected to grow to 244.5 million by the end of 2017. And, it is going to continue to grow. In the United States alone, the number of email users is projected to grow to 254.7 million by 2020. That is over 10 million more email users in 3 years! Worldwide, the number of email users is forecasted to rise to 2.9 billion users by 2019. That’s not a far stretch—Gmail has over one billion users as of February 2016.
As if the reach wasn’t enough, the average deliverability rate for an email is 98%. That’s because about 95% of professionals use email. And, a lot of those professionals open their email. Professionals spend about 13 hours each 40-hour work week checking their email inbox. Furthermore, brands that personalize their emails experience 27% higher unique click rates and 11% higher open rates than those that do not personalize.
Your Email is In Their Hands!
About 86% of personal emails are opened on mobile phones. Your email is literally right in their hands. Most emails are opened using the iOS email client on either their phone or iPad. But, over one billion users are using Gmail. And 75% of those Gmail users are using mobile devices.
If you’re targeting younger audiences, keep in mind that 73% of teens and 81% of millennials use “inbox triggering”. Meaning, they won’t even open your email if they think it looks irrelevant.
Despite all of these insanely high numbers, a lot of small businesses are not using email marketing strategies in Fort Lauderdale. They are totally missing out! And, of the small businesses that are actually using email marketing, 49% of them don’t use the data they receive from their campaigns. Simply because they do not know where to begin.
Email Marketing Isn’t Dead
In fact, email marketing in Fort Lauderdale is growing. The numbers prove it. Don’t miss out on reaching your audience—be sure to include email marketing in your online marketing strategy! If you’re not sure how to get started leveraging your audience, give Digital Resource a call at 561-429-2585.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.