The average person receives almost 100 emails a day between their work and personal accounts. That’s a lot of emails to go through. As a result, many emails end up “on the cutting room floor” and land in the trash without even getting opened. So, how do you make sure that your email isn’t one of those? Well, for starters you can come up with a catchy subject line. Let’s take a look at some things you can do to create a good subject line for your email marketing in Hypoluxo.
Keep Your Audience in Mind
The most important thing to keep in mind when coming up with a subject line is your audience and the purpose of the email. Who is your target audience? What is the purpose of the email? What’s the goal? What do you want them to do with it? All these things should be answered BEFORE you start composing your email.
Keep It Short, Sweet, and to the Point
If the person on the receiving end of the email can’t figure out what it is from the headline they are going to trash it. Therefore, the subject title should be able to be scanned at a glance and deciphered. Keeping the title in the 25 to 40-word range is ideal.
Give Them a Reason to Click Right Away
The longer an email sits in an inbox unopened, the more likely it is to never get opened. Because of that, you need to convey in your subject that it’s important that they open it right away. Using urgent language will make your audience feel as though they must open your email immediately, or else they’ll miss out.
Are You Interested in Email Marketing in Hypoluxo?
Not getting the engagement off your marketing emails that you would like? Then consider working with a professional marketing agency. Contact ustoday to learn more about our email marketing.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.