Email Marketing in Jupiter | Getting More People to Open My Emails

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If you are constructing an email you are doing it for the sole purpose of someone reading it. You are taking the time and energy to construct it so of course, you want to see a result. If you are finding that you aren’t getting a good open rate, you could be doing something simple wrong. Let’s take a look at some of the things you can do to get more people opening your emails and improve your email marketing in Jupiter.

Subject Line

The first impression you get to make when it comes to an email is the subject line. It is the first thing your recipients see and in many cases, it is the deciding factor. It’s important to convey what the email is about in the subject line. It’s also important to entice people to want to open it. Consider using a pop culture reference or wording it in the form of a question to help the open rate.

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Formatting

If you want someone to read something that you wrote, you want to make it as easy as possible for them to consume. An email is no different. Think about it for a minute. If you open an email and its just paragraph among paragraph of written content are you going want to read it? Chances are you won’t. If you break all that content up with pictures or other media and space it out, people will be more likely to open it and read it.

Relevance

If you are going to get someone to read an email you have to give them something they are interested in reading. If you are a shoe company, don’t send an email out about the latest in molecular biology. Craft your email to appeal to the people that you are sending it to.

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If you aren’t seeing the success you are looking for with your email marketing, consider using a professional. Contact us today to learn how we can improve your email marketing efforts.

With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.

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