When it comes to deciding the ideal length for a marketing email, there is no “right” answer. A lot of factors go into deciding the proper length for an email. Everything from audience to what it’s about can determine how long it should be. Let’s take a look at some of the factors that help determine the ideal length for email marketing in Lake Worth.
Who Is It Going To?
By far the most important thing you can ask yourself when determining the length of an email is who is it going to. This is crucial because even though your audience all shares a common interest that brings them together on your email list, they are all still individual people. At the end of the day, they are going to be the ones deciding if your email was the right length or not, so it’s important to think of them when composing the email.
What Is It About?
After you have figured out who it’s going to, the next thing to consider is what the email itself is about. Is it a quarterly update? Is it a company announcement? Or, is it an email sharing promotions, offers, and coupons? All three of those emails are going to be different lengths and designed differently. One way to ensure that the email stays the right length is to offer excerpts. Then, include the link to the full article or study at the end.
Are You Interested in Email Marketing in Lake Worth?
Finding that right balance between length and content can be tricky. That’s why it’s always good to work with professionals when it comes to online marketing. That’s where Digital Resource comes in. Contact ustoday to learn more about how we can work with you to deliver a successful email marketing campaign.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.