While email marketing might be the oldest of the internet marketing methods, it is also the most tried and true. After all, it wouldn’t still be around if it didn’t work. A good email starts with the subject line. Most people will decide if they are going to open the email or not based on the subject title. Let’s take a look at a few things to consider when deciding on the subject title for your email marketing in Lantana.
Keep Length in Mind
While there isn’t a specific link between subject title length and open rate, it’s still something important to consider. It’s important to remember that most people these days check their email on their phones. Typical phone screens don’t show as many words of a subject as a computer does. By keeping it shorter you ensure that mobile users can read the entire subject.
Description is Important
While many people try to get fancy and cute when it comes to email subjects, sometimes the best option is to just get to the point. Describe what exactly your email is about. You can even just tell people what exactly you would like them to do with the email.
Be Careful with Emojis
While emojis are quite popular with texting and social media, an email is a different medium. The typical email marketing client is probably a little on the older side and might not appreciate an emoji as much as a millennial might. That’s not to say that you should never use an emoji. Just make sure it makes sense and compliments not just the title, but the email as a whole.
Are You Looking for More Tips on Email Marketing in Lantana?
Like with any other type of marketing effort, when it comes to email marketing it’s important to work with the right people. At Digital Resource we know the best methods when it comes to email marketing because we have tried tested them and figured out which ones work best. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.