We live in a digital age driven by data and analytics. Everything is measured and examined. This allows you to calculate the most effective and efficient means to do just about everything. Email marketing in Manalapan has been around a little longer than most new forms of digital marketing. So, luckily, companies such as Campaign Monitor, Chief Marketer, and Experian have years of data to analyze. So, let’s take a look at these six email marketing stats for your business.
First, Customers Like It
Did you know emails are 26% more likely to be opened when they contain a personalized subject line? Customers like the personalization. This allows them to feel as they are more of a friend, rather than a customer. Think about an email exchange between you and a friend. What would you write in the subject line? But don’t take my word for it, another study found that email marketing produces 174% more conversations than social media! The numbers speak for themselves.
Second, It Makes Customers Buy
Campaign Monitor found that automated emails generate 320% more revenue than non-automated emails. But is that surprising? Automated email can go out quicker more frequently than non-automated emails. This gives consumers more opportunities to connect with your company. Any chance you can get for some interaction, take it! Similarly, customers who receive automated, abandoned shopping cart emails are 2.4 times more likely to complete a purchase.
Third, It’s More Cost Effective Than Traditional Mail
A recent study found that email marketing drives $44 for every 1$ spent. That’s a pretty good return on investment! So it’s not surprising that another study concluded that email marketing’s average return on investment was 28%; compared to 7% for direct mail. Wow! So why spend more for fewer results?
Need A Specialist for Email Marketing in Manalapan
In conclusion, the success of your online presence is up to you! Do you want to grow your business? The time to act is now. Digital marketing and email marketing in Manalapan aren’t going anywhere. Email marketing is a great tool to boost your companies digital marketing efficiency. So why not make sure you’re doing it the best way possible? Contact Digital Resource today for a FREE email marketing analysis! Come see what our business can do for you!
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!