People get many emails every day. Between work, family and friends, and their favorite store or stores, sometimes people get hundreds a day. It’s important to make sure your emails stand out so they get opened. If not, they will just get lost in all the other emails and probably end up in the trash unopened. Let’s take a look at some great email marketing in Nashville techniques to make sure your emails are getting opened and read.
Don’t Use the Recipients Name
You might think that not using the recipient’s name makes the email less personal and thus less likely to get read. It’s actually the opposite though. Given the high level of cyber security concerns about phishing, identity theft, and credit card fraud, many consumers are wary of emails that have their name in the greeting from a company or business. Just like in real life, if you jump the gun with your email by forcing familiarity too soon, the personalization comes across as skeevy.
The subject line is the first thing people see before deciding to open an email or not and therefore one of, if not the most, important aspects of the email. It’s important that you have the right length. Too short and you have them guessing about what the email it could be about. Too long and they are likely to just trash it without even reading it.
Send It in the Evening
While you might be crafting the email during business hours, you don’t want to send it between 9 am and 5 pm. The best time to send an email is between the hours of 8 pm and midnight. Not only are people more likely to check their emails during that time period after all their daily responsibilities have been completed, there are fewer emails going out at that time which increases the likeliness that it will be opened.
Are You Interested in Email Marketing in Nashville?
Email marketing can be a great way to get the word out to your client base if used correctly. Contact us today to learn how we can run a successful email marketing campaign for your company.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.