People get many emails every day. Between work, family and friends, and their favorite store or stores, sometimes people get hundreds a day. It’s important to make sure your emails stand out so they get opened. If not, they will just get lost in all the other emails and probably end up in the trash unopened. Let’s take a look at some great email marketing in Nashville techniques to make sure your emails are getting opened and read.
Don’t Use the Recipients Name
You might think that not using the recipient’s name makes the email less personal and thus less likely to get read. It’s actually the opposite though. Given the high level of cyber security concerns about phishing, identity theft, and credit card fraud, many consumers are wary of emails that have their name in the greeting from a company or business. Just like in real life, if you jump the gun with your email by forcing familiarity too soon, the personalization comes across as skeevy.
The subject line is the first thing people see before deciding to open an email or not and therefore one of, if not the most, important aspects of the email. It’s important that you have the right length. Too short and you have them guessing about what the email it could be about. Too long and they are likely to just trash it without even reading it.
Send It in the Evening
While you might be crafting the email during business hours, you don’t want to send it between 9 am and 5 pm. The best time to send an email is between the hours of 8 pm and midnight. Not only are people more likely to check their emails during that time period after all their daily responsibilities have been completed, there are fewer emails going out at that time which increases the likeliness that it will be opened.
Are You Interested in Email Marketing in Nashville?
Email marketing can be a great way to get the word out to your client base if used correctly. Contact us today to learn how we can run a successful email marketing campaign for your company.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]