Nope – email isn’t dead. So, yes – you should optimize emails for mobile. In fact, email marketing in New York City has taken on a whole new significance since the most recent evolution of business-to-consumer communication. Nowadays, email marketing is a long form update for loyal and return customers and clients. However, these people aren’t just sitting at their computer. They’re up and about, meaning you need to make sure your emails are ready for the on-the-go lifestyle. Keep reading to learn more:
What is Email Marketing?
Email marketing is the practice of using email in order to spread the word about your business’s latest information to subscribers. Via social media, your website, or a hardcopy list, current and potential customers can sign up for these updates. And, your business can use them to share more information on your evolution, current promotions, and more.
Why is Mobile Optimization Important?
Most people are looking for their information in the quickest way possible. And, that happens on mobile. Mobile email integration is essential to the on-the-go lifestyle nowadays. So, play into what your audience wants and needs, so that they can absorb your marketing efforts in a user-friendly way.
How Can I Optimize Emails for Mobile?
Mobile optimization is better when made simpler. Here are just a few ways that you can create appealing emails for a mobile platform:
Don’t try to cram too much information on the screen at once. Take up as much screen real-estate as you can with a single column format.
Mobile needs to be fast. So, limit the word count and make text larger. It’s easier to read and doesn’t bog down the receiver with too much information.
Are You Looking to Start Email Marketing in New York City?
With email marketing in New York City, your business can establish a clientele that is loyal and keeps coming back for more! So, if you’re ready to start creating engaging content via email marketing, contact us at Digital Resource to learn more about our services.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.
Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]