Nope – email isn’t dead. So, yes – you should optimize emails for mobile. In fact, email marketing in New York City has taken on a whole new significance since the most recent evolution of business-to-consumer communication. Nowadays, email marketing is a long form update for loyal and return customers and clients. However, these people aren’t just sitting at their computer. They’re up and about, meaning you need to make sure your emails are ready for the on-the-go lifestyle. Keep reading to learn more:
What is Email Marketing?
Email marketing is the practice of using email in order to spread the word about your business’s latest information to subscribers. Via social media, your website, or a hardcopy list, current and potential customers can sign up for these updates. And, your business can use them to share more information on your evolution, current promotions, and more.
Why is Mobile Optimization Important?
Most people are looking for their information in the quickest way possible. And, that happens on mobile. Mobile email integration is essential to the on-the-go lifestyle nowadays. So, play into what your audience wants and needs, so that they can absorb your marketing efforts in a user-friendly way.
How Can I Optimize Emails for Mobile?
Mobile optimization is better when made simpler. Here are just a few ways that you can create appealing emails for a mobile platform:
Don’t try to cram too much information on the screen at once. Take up as much screen real-estate as you can with a single column format.
Mobile needs to be fast. So, limit the word count and make text larger. It’s easier to read and doesn’t bog down the receiver with too much information.
Are You Looking to Start Email Marketing in New York City?
With email marketing in New York City, your business can establish a clientele that is loyal and keeps coming back for more! So, if you’re ready to start creating engaging content via email marketing, contact us at Digital Resource to learn more about our services.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.