Email marketing may seem a bit dated, but it has remained just as important as ever. Here is why Email marketing should be a big part of your marketing arsenal.
Generate New Leads
Email marketing has been shown to be one of the most effective ways of acquiring and keeping customers, with 80 percent of professionals reporting that email drives stronger customer acquisition and retention than any other channel. Sending the right email is an excellent way to target people who have actively expressed interest in your company by opting into your mailing list. From here, you can sell them on your services either by offering more information, demonstrating your unique selling point, or offering special promotions.
Once you’ve got a customer, you need to hang on to them. Sending regular emails allows you to stay in mind and increases the chance that customers will buy from you again. It’s also a great way to convey your brand values, encourage engagement and build credibility through sharing interesting and valuable information. Call today if you have any more questions.
Unlike strategies like direct mail, email marketing is easily measurable. You can track open rates, click rates and purchases as a result of email clicks, which will show you what works and what doesn’t. You can also carry out A/B testing that allows you to compare different approaches side by side and measure their effectiveness through unique discount codes to be used on your website.
Email Marketing in North Palm Beach
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