Email marketing can be a great way to keep your customers up to date on what is going on with your company. Running a promotion? Hire some new people? Introducing a new program? All are perfect examples of times when you can send an email out. Like all other forms of marketing though, there are right and wrong ways to go about it. Let’s take a look at some common email marketing in Orlando mistakes.
Mistake #1: Creating SPAM
Make sure that anyone you are sending an email to has consented to receive those emails in a clear way (i.e. they received a subscription confirmation request and confirmed the subscription). If they haven’t consented and you send them an email, no matter how important you may think it is or how much you think it might pertain to them, it is considered SPAM. SPAM will negatively impact your reputation, the perception, and respectability of your brand, the deliverability of future messages, and the effectiveness of the message itself.
Mistake #2: Sending The Email Before Testing
Testing an email before sending it can take as little as a few minutes and can go a long way. Make sure any links work and that all images load correctly and promptly. With people checking their email both on their computer and their smartphone, make sure that the email is both computer and mobile friendly.
Mistake #3: Making It Hard to Unsubscribe
You might be thinking, “why would I want to make it easy for them to unsubscribe?” Well, simply put, the harder you make it, the more likely they will simply block you, thus lowering your deliverability rates and deteriorate your reputation. They should be able to unsubscribe with a maximum of 2 clicks, without having to receive a confirmation message, and without having to enter the email address that they are unsubscribing or a password to log into an account.
Are You Interested in Email Marketing in Orlando?
Email marketing can be an excellent tool when used the right way. If you are looking to utilize email marketing, contact us at Digital Resource today.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.