While Email marketing might seem dated to some businesses, it can be used for greater SEO work with some tweaking. Here are some of the facts around modern Email marketing strategy.
Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as email marketing. As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels.
The role of email for marketers is continuing to grow stronger, despite the increasing popularity of social networks and text messages. Compared to other digital marketing channels, email is top rated by marketers, with 53.6% of respondents rating it as excellent or good. Social media marketing and search engine optimization are rated second and third by marketers, respectively, with excellent or good ratings of 50.9% and 45%. More than half (58%) of the companies said that they are planning to increase their email marketing budget, whereas only 7.5% are planning to decrease their budgets.
Email Marketing in Palm Beach
If you are lo king for a dedicated team to coordinate your email marketing campaigns, then look no further than Digital Resource. We are here to put your business on the map.