Looking for creative ways to connect with your audience is so important! And email marketing in Wellington is just one more way to do just that. But, email marketing isn’t quite the same as social media. You don’t always need to be shooting out posts every step of the way. In fact, email marketing strategies are completely for each company and all of the target audiences within that company! So, how often should you be sending marketing emails? Read to learn:
Establish Your Goals
First things first when dealing with anything digital marketing is having a goal. What are the goals of your emails? Some goals may require more communication than others to create quality conversions. If you’re trying to get people to your blog and are posting daily, you don’t necessarily need to send every day – maybe just weekly. However, if you’re having a countdown to a big brand launch, daily can be great!
Know Your Audience
The next step is knowing your audience. Why did people sign up for your emails? You’ll need to tailor your frequency to that audience. Did they sign up for deals? Only send out when there’s a new one! Are they looking for brand news and updates? Do a daily email sent out first thing in the morning to prep them for what’s to come that day.
Learn From Your Past
The truth is that you won’t know how often people want to receive your content until you have numbers. Try out several different strategies and take a look at your open rates. Then, see if you’re losing subscribers or if things are holding steady. This is your ultimate tell-tale. So, don’t ignore the numbers and adjust as necessary.
Are You Looking to Implement Email Marketing in Wellington?
Email marketing in Wellington is yet another great way to get in touch with your clients, customers, patients, and more! So, if you’re ready to delve into the world of content marketing with email, contact our experienced team here at Digital Resource to learn more.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.