The answer, yes. By creating a strong email marketing strategy, you are reaching and connecting with your target audience in a personalized way. It will also increase your sales at an affordable cost. As other digital marketing strategies have evolved, email marketing tools give your business the ability to reach customers with ease. Here are our top 5 reasons on why you need email marketing in West Palm for your business:
Will People Actually Open the Email?
Email has been a form of communication for the past 40 years. Over the years, it’s become a communication favorite for people. We have always been taught to reply to an email in a certain way. Whether that means forwarding it, replying directly, clicking through to something else embedded within the email, or deleting it. We tend to do SOMETHING with the email. With the knowledge, you can strategically use email to drive people to your website or to pick up the phone and give you a call.
Is Email Marketing Easy to Measure?
Most email marketing tools these days offer the ability to track what happens after you send out your email campaign. You have the option to track delivery rates, bounce rates, unsubscribe rates, and open rates. This information will give you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of. These metrics are an extremely important part of your internet marketing campaign. It’s all about knowing your customers and providing them valuable content. That being said, with that information you can do just that.
Can I Afford Email Marketing in West Palm Beach?
In short, you can reach a large number of consumers with less than pennies per email. The cost per conversion with email marketing is so low that we cannot believe more people don’t use email marketing as a part of their internet marketing campaign. Email marketing services such as Mail Chimp allows you to send up to 12,000 email a month for free. Furthermore, they also offer large monthly plans for growing businesses.
Will It Increase My Business’s Brand Awareness?
Did you think that social media was the only platform that can build brand awareness? Your possession of a customers email address proves one thing: they showed a level of interest in your business. Email marketing gives you the ability to increase that level of brand awareness by staying on their mind.
Do People Still Use Email?
A Hubspot survey states that 91% of consumers use email. That alone should convince you that you need to implement email marketing in West Palm Beach into your internet marketing campaign. Not only can you provide them with pertinent information to your business, but they can forward these messages easily to friends, family, and co-workers.