Email Marketing | Making Emails More Effective

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One of the most challenging aspects of email marketing is finding ways to make it more effective. By updating your strategy you can get more purchases through emails and gain new subscribers.

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Personalization

Get your emails to hit closer to home.

Personalizing emails is a great way to relate to the customer and make them more interested in what your email has to say. This sense of familiarity will help to build overall trust in your brand and make consumers more confident in decisions. When an email is addressed to a first name, for example, the message feels more personal.

 

Calls to Action

Get your customers to make a decision.

A well-placed call to action can trigger the impulse buy decision and help boost response to emails overall. Calls to action are easy to implement and have proven results in driving responsiveness and new leads. Keeping sentences short will help keep the readers’ interest.

 

Responsive Design

Design that looks good and works wonders.

Having your emails designed in a way that flows well and isn’t too wordy will help readers retain focus. Get straight to the point and don’t use too many words. High definition images and functioning buttons are always a great addition as well.

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Are You Looking for Email Marketing?

Digital Resource is here to help you get your marketing campaigns off the ground. Comprehensive email marketing is a part of our strategy for success. Give us a call today if you have any questions.

 

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