Email Marketing | Why an Email Signature Promotes Brand Awareness

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It is essential that you are using the right email signature for your overall campaign. An email signature defines your brand and adds a personal touch. Keep reading to learn why email marketing can benefit you!

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How Should a Signature Look?

1. Increase Conversions

In the first place, it is essential that you are increasing conversions with your signature. This is because a good email signature includes your name, company name, business address, and contact information.

Plus, you can choose to add social media links as well. We recommend linking only to the company’s page and not your own private pages.

 

2. Simple Design

Moreover, use a simple design throughout your email signature. Keep the overall design streamlined and minimal at the bottom of the email. Use your company’s colors to promote your brand with a consistent design. This will subliminally tell the reader that this is the defining part of your brand.

Therefore, lay out your elements based on hierarchy. Begin your signature with elements that are most important to you and add each feature accordingly.

 

3. Optimize

Lastly, ensure that you are optimizing your email signature for mobile devices. It’s estimated that over 50% of people check their emails on their phones. Also, make sure that the links in your signature are clickable as well. Any social media icons should be large enough to press, and not too small to press the wrong icon.

 

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Are You Looking for Effective Email Marketing?

All in all, we know the importance of getting the best email campaign for your business. An email signature not only depicts your contact information but establishes your overall brand. We are your experts for everything digital! Contact us today for an in-house consultation with our digital marketing consultants!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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