Email marketting (Did you mean “Email Marketing”?) is a reliable source of communication between the company and your audience. Emails are a great way for customers to receive the latest news about your company by subscription. Therefore, this ensures that your emails are being sent to the people who actually want to receive them. Let’s take a look at how you can optimize your email campaign by understanding these key terms!
Key Terms You Need to Know:
1. Split Testing
First things first, you should take advantage of split testing before launching your campaign. This form of testing allows you to create two different preliminary emails that are sent to two target groups. The end goal is to determine which campaign returns the largest number of conversions.
For instance, you may offer a 25% offer in group A and a $10 offer to those in group B. As the total numbers are tallied, this method aids in determining the most effective campaign you should include in your emails.
2. Open Rate v. CTR
In addition, you need to pay attention to numbers indicating the click-through-rate (CTR) and the open rate. CTR indicates the number of people who opened and clicked the link found in the email. Open rate refers to the number of people that only opened the email.
This is important because you do not want a low click-through rate and a high open rate. This means that the content is not intriguing, and you need to make changes.
3. Soft Bounce v. Hard Bounce
Lastly, there are two types of bounces related to sent emails. A soft bounce refers to an email that is sent and returned because the subscriber’s inbox is full. Once the inbox has enough space, the company will try to send the email again.
Furthermore, a hard bounce occurs when an email is sent out and are unable to be delivered. This happens if the subscriber’s email name cannot be found or the domain is incorrect. You want to avoid high hard bounce rates because you are creating content that will produce zero results.
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All in all, we know the importance of getting an email marketing campaign that works. We are your experts for everything digital! Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.