Facebook Ad Management | How Can I Write Effective Lead Ads?

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It is essential that you are taking advantage of everything Facebook ad management has to offer you. Facebook is one of the leading social media platforms people use every day. As such, that’s why you need to keep this momentum within your digital marketing campaign!

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Where Do I Begin the Ad Process?

1. What are Lead Ads?

In the first place, lead ads are forms that get users to complete them through various digital marketing strategies. The lead ad specifically targets users who are looking to receive more information in an exclusive experience.

This is an easier way for users to learn more about your services as the forms are pre-filled with information from their profile. These forms are directly routed into the customer management system that automatically stores it for your company’s use.


2. Target Your Audience

Next, make sure you are targeting your audience based on what matters most to you. If you want your intended audience to be a group of millennials, previous buying habits, or location—make this known throughout your Facebook strategy.

You can choose to optimize this information by filtering who you are wanting to target.  Use the filter option directly in the Facebook Manager side, so you can target the right group of people.


3. Add Value

Moreover, add value to the overall quality of your ads by giving people a reason to complete them. Brainstorm a short giveaway that gets people to open your ad and provides them with the incentive to understand your objective.

A great lead ad begins by offering something free at face-value. This can include a free consultation or a free quote to get started.


4. Tailor-Made Design

In this case, make sure you are utilizing great design to get your leads started on the right track. The design should be simple and easy for the user to navigate. The ad itself is the entryway to the final product—the form itself. The goal is to use lead ads to increase your number of online conversions.

Therefore, invest in graphic design to get your ad to stand out to your audience. Each ad should have a streamlined layout that makes it simple for users to read its content.


5. Make Forms Simple

In addition, every form you present should be as simplistic as possible. Although the ad should be snazzy and design-worthy, the form should be the opposite. The forms should include the following information: name, phone number and/or email, and reason for completing the form.

So, this should be the standard in order to reach out to your audience. People do not want to be frazzled with endless questions because completing the form seems useless to them at this point.


6. Personalize the Questions

Adding on, make sure that you are actually customizing questions to reach your company’s goals. For example, ask users “Which do you prefer, vanilla or chocolate ice cream?”. It is important that there is a purpose to these questions because they can be directly related to your own products.

In essence, this provides users with the ability to answer insightful questions that will help you in the long-run. It also provides users a glimpse of what’s more to come from your company.


7. Verify Information

Next, always verify the users’ information in relation to their Facebook profile. Also, you can verify the information by enabling a tool to check the forms for unexpected typos. You can customize this option by adding “higher intent” to set your form type in the settings end.

That way, you will be able to compile a list of contact information from users and follow-up with them.


8. Always Follow-Up

The next order of business is to communicate directly to your customers. With this form completed in full, we recommend following up within the next 24 to 48 hours. You can choose to follow-up by phone or by e-mail—depending on the contact information the user provided.

You can also reach out to the user by personally reaching out to them with their first name. It makes them feel like you care about them as a person and not a number.


9. Make a Thank-You Page

Last but not least, we recommend creating a “Thank-You” Page right after the user submits the form. This tells the user that the form they’ve completed will be received by your company. You can opt for a “thank you” message that is the basic text or add some fun graphics to make it look more appealing.

Also, try to add a last call-to-action for the user. For instance, this can be verbiage that directs the user to your website, to call you, or download a special offer.


10. Test

A bonus option before completing ads is to publish and split test them. As with any Facebook post or video, lead ads work in a similar fashion. Always test these ads to different groups so you can find out more information about which demographic reacts to which ad best.

Use this information and edit the following ads to suit your audience best. Success means working smarter and not harder!


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Are You Looking for Facebook Ad Management Near You?

All in all, it is important to us that you are taking strides to publish your lead ads on Facebook. This platform can set your company apart for as long as lead generation continues to be viable online. We are your experts for everything digital! Contact us today to learn how you can get started with the best in the industry!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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