Facebook Ad Management | Things to Know About Managing Your Ad

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Your business should be using the full extent of everything Facebook has to offer. Facebook is by far one of the most recognizable social media platforms on the internet today. Keeping that information in mind, Facebook can promote your company’s visibility! Read below for more information about Facebook ad management!

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How to Manage Your Ad:

Demographic

First things first, you need to specify which demographic groups your company will be tailored to. For instance, you should be targeting to groups who use your services the most as well as including locale.

The demographics can include the following:

  • Age
  • Gender
  • Income
  • Location
  • Previous buying habits

Plus, make sure to always check off the proper demographics in order for your ad to get the exposure that it needs.

 

Copy

Moreover, the actual words in your ad copy can determine the difference between a clickable ad versus one that is glossed over. The ad copy should initially grab the Facebook user’s attention in as little as 5 seconds.

This may seem like a difficult feat; however, it relies on creating an engaging headline. The copy itself must be simple and straightforward. The body of your ad should contain information about your product and how they can contact you.

 

Real-time Results

Furthermore, Facebook has a real-time metrics feature that allows you to track the progress of your campaign. You can see which ads are underperforming and choose to enhance or edit your own ads.

Any budget that you’ve allocated to Facebook ads can be edited at any given time. You are in control of your ad!

where should i get help for facebook ad management?

Do You Need Assistance with Facebook Ad Management?

Lastly, your marketing strategy should include an approach to Facebook ads.  It will improve your company’s visibility as well as increase the number of conversions based on the services you offer. Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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