Social media is currently at the forefront of the digital marketing experience. With its sophisticated targeting and analytical tools, you can learn to construct the best ad campaign based on real data. This could mean the difference between making sales and staying stagnant. Here are a few ways you can easily make sure you’re doing the best that you can to produce effective ads that have real results for your business.
We are here to help you develop successful ad campaigns that will convert users into customers, and keep those customers coming back with posts, emails, and more. We specialize in getting attention for you and your business anywhere in the world. Digital Resource is here to help you change the way you do business.
Get your ads exactly where you need to go.
One of the most important functions of using social media to advertise online is the ability to target certain groups, audiences, and geographical areas. Using targeting, you can make your advertising efforts much more effective, in that you can target specific audiences who might be more receptive to your message. For example, you could use Facebook to target a local area in preparation for a local promotional event. It would be a waste of ad dollars to show that ad in places too far away. Targeting is one of the most useful tools that online advertisers have for making your ads worth the money used to make them in the first place. This means you can take much of the guesswork out of advertising and make it a concerted effort.
Targeting will allow you to concentrate on interest groups as well. Using Facebook’s targeting capabilities you can be sure to go after people who have already expressed an interest in your product or service, this makes it more likely that they will place trust in your brand and you can have an idea of interest before the ad is made. Zeroing in one particular group of people can have a very positive effect on interest in your and the traffic that comes with it. Combine this with an effective website to seal the deal and you will be converting more visitors into customers. With targeting you can take your ads from blind attempts to concentrated efforts. While mastering the art of producing effective ads can take time, it is important to realize the impact your ads can have on your notoriety and customer influx.
Know who you’re speaking to and on what terms.
Using social media to anticipate the feelings of an audience is a revolutionary tool in online advertising. You can let Facebook do the hard work of putting together an audience of potentially interested people where you can then inject your ads into that space, making them much more effective than random posting in the hopes that someone takes an interest. The audience is important because if it is located too far away or lies in the wrong demographic, you could be spending money on ads that are going to people who will not be interested, making your ads ineffective. The goal is to control who sees your ads and when, so you can measure the results and then act accordingly.
One of the hardest parts of digital advertising is getting a large return on your original ad investment, that converts visitors into clients and customers. While traditional online marketing is mostly a shot in the dark, social media helps to clarify exactly where the ad is going, so you can determine the effectiveness and recalculate your strategy based on past results. This will allow you to correct your mistakes and move forward with a better ad each time. Because video ads and such can be expensive to make in the first place, it is imperative that you get a good return on your ads so that they do not eat into your total budget.
Say exactly what you mean to say.
Perhaps the most overlooked yet most important part of any ad campaign is the strategic use of keywords that will help your ads get picked up by social media and search sites, placing them in a position to be noticed by those who would be more likely to take an interest. Using keywords to your advantage will help you to secure a better ranking in related Google searches. Rankings are incredibly important for the simple fact that most people do not go past the first two pages of google results. Getting your business to list on those two pages is crucial to breaking through and getting noticed online. Keywords are the backbone of an advertisement, as they determine the subject of the ad and therefore how it is represented and displayed by any advertising platform.
Keep in mind that your list of keywords to use should be kept in rotation. Using any single keyword too many times will make it stale and less likely to be picked up by ranking algorithms. By keeping them in rotation you will use them less often and they will have a larger impact. One of the best ways to keep track of this is to use the built-in analytical tools from both Facebook and Google, which let you know exactly how well you are doing with certain ads. Then based on the results of the last ad campaign, you can readjust your strategy for future posts and correct course, leading to successively more effective ads over time.
Facebook Ad Services
Digital Resource is here to take your advertising campaigns to the next level. We will be with you every step of the way to produce the images, logos, copy, and videos necessary to harness attention and convert visitors into customers online. We know how to take your business to a place where constant traffic and leads can be generated. Don’t hesitate to give our office a call if you have any questions for our team. We are here to help you get back on track and produce ads that work, customized for each client.