Many businesses experience success with Facebook ads. This is most likely due to the platforms precise and impressive targeting capabilities. No other platform allows you to target such specific demographics. However, Facebook ads can be tricky to navigate, especially if you are unfamiliar with the process. Check out these common mistakes to avoid when creating your Facebook ads in Atlanta
You Have Not Established Goals
A very common mistake new Facebook ad users make is not setting goals. You need to be aware of what metrics you are tracking, and what results you would like to see. This has to be determined by your individual business goals. You have a number of different actions you can track, such as new page likes, engagement, website click-throughs, and more.
Your Targeting Is Too Broad
Make sure to be utilizing Facebooks precise targeting. Don’t waste your ads on a user’s who don’t care or aren’t interested. If you are experiencing low engagement with your campaigns, try adding more targeting criteria. Take advantage of the many targeting tools Facebook has to offer.
You Are Using Too Much Text in Your Ads
You might have experienced your ad being rejected by Facebook’s ad text rule. Keep text light, in order to avoid wasting time on rejected ads. The truth is, text-heavy images are less successful than short and sweet ads anyways. Less is more when it comes to Facebook ads.
Facebook Ads in Atlanta
Avoid these common Facebook ad mistakes by leaving it to the pros! Facebook ads can be a successful tool to help grow the reach of your business. At Digital Resource, we are in the business of growing your business. Contact ustoday to learn more about how we can grow your company’s online presence with the use of Facebook ads.