With over one billion monthly active users, it’s no surprise that Facebook is the most popular social media platform worldwide. If your dental practice is not using the platform to increase brand awareness and gain new patients, you are missing a huge opportunity. Facebook ads for dentists offer a variety of benefits that your practice doesn’t want to miss out on! If you aren’t familiar with Facebook ads, this guide will help your practice get started with one of the most popular advertising platforms today.
Why Are Facebook Ads for Dentists Beneficial?
Probably the most important factor that Facebook ads offer are the advanced targeting options. So what does this mean for your practice? You will no longer have to worry if your dental practice’s ads are reaching the RIGHT people. With Facebook ads, your practice can target an audience based on location, demographics, interests, and behaviors. For example, if you are a Pediatric Dentist you have the option to directly target parents or moms on Facebook. Facebook ads for dentist solve the mystery of who are seeing your ads. For your dental practice, consider targeting people who have an interest in oral health or oral care products. You can even target people who are likely to purchase oral care products, and thus most likely care about the health of their mouth. The possibilities of Facebook ad targeting are endless.
With Facebook ads, YOU are in control of your budget. You are able to edit or stop your budget completely at any time, and that’s not all. Facebook recommends using the option of “Cost Per Impression,” meaning you will only be charged when your ad is served. So setting a daily budget of $5 doesn’t necessarily mean you will have spent $100 dollars after 20 days. Unlike traditional advertising methods, with Facebook ads your practice can stop all ads that are running immediately with the simple click of one button. This allows you to budget advertising better and with an average cost of $1 per like, Facebook ads are much cheaper than traditional marketing methods! Doesn’t get much better than that!
A huge benefit of Facebook Ads for dentists is the chance to test different types or styles of ads in order to figure out which is the most effective. You are able to create different ad sets with different targeting, different pictures, and by switching up the wording. Then you can monitor which ad is performing best. Being able to see things, like how many people the ad reached or how many actions were taken on the ad, makes it extremely easy to identify which ads are having the most impact. This tracking allows you to spend your budget in the most effective manner and only on successful ad campaigns.
Now that you see the enormous potential of Facebook ads for dentists, let’s explore the most popular campaign objectives for dental practices.
The Offer Claims objective is an easy way to share deals and promotions. It is a great method to encourage people to come to your practice. By setting an appropriate expiration date, people will feel a sense of urgency to claim your offer. Offers can be anything from an amount off a teeth cleaning or a limited time low price for teeth whitening. Keep in mind, in order to run an offer claim for your dental practice, your page will need to have at least 50 likes. Which leads to the next campaign objective – Page Likes.
Whether you are starting a completely new Facebook page or not, it’s important to continuously grow your page. The Page Like objective will help you do this. This objective allows you to grow your page at a very affordable price. Once you test what ads are performing best, you have the potential to get likes for as little as one dollar. The percentage of people who dislike Facebook pages is low, so even if the user is not searching for a dentist right now you will always be there. By having consumers “Like” your page, your brand will always be in front of them and in their minds, especially when they are looking for a dentist. As you continue to grow your page, you will also see an increase in engagement which helps boost SEO!
Page Post Engagement
Similar to boosting a post, the Page Post Engagement objective boosts your post higher in people’s newsfeeds. This encourages more comments, likes, and shares. As mentioned before, these social signals help SEO. For a dental practice, consider having a contest and boosting the contest post. This will increase the number of entries for your contest and show a whole new population something fun about your office. While many may not consider a trip to the dentist the most enjoyable time, a fun contest will show your audience a lighter, more personable side of your practice.
The possibilities of Facebook ads for dentists are endless. If you have questions or need help getting started, contact our Social Media Marketing Company at 561-429-2585! We are a dedicated team of social media experts and would love to help your dental practice grow through the internet. You can also connect with our West Palm Beach Social Media Marketing Company online today!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.