When you are creating content for your business, it doesn’t matter how exciting and creative the work is. It matters who sees the content. With over 1 billion daily active users, Facebook presents the tremendous potential to deliver your content to consumers. Facebook ads in Boston can reach your target audience based on their activity, demographic information, and even off-Facebook activity. Check out these five facts about Facebook Ads to see just how powerful and effective they are.
There is no doubt that mobile usage of Facebook is on the rise. In fact, mobile makes up 66% of Facebook’s advertising revenue. When planning your company’s social media strategy, consider the potential of Facebook ads for mobile users.
When targeting your ad by a custom audience, compared to by interest or category, the cost-per-click is 14% lower. In addition, the cost-per-conversion is 64%.
Year over year, ad clicks are continuing to increase by 70%. In addition, ad click-through rates are increasing 160%. This means that if you are creating quality content, there’s a good chance you can drive users to your website.
The proof is in the pudding. In 2015, Facebook earned 3.69 billion in profit. This shows us that Facebook ads work as people continue to use their service.
Facebook’s ad platform has over 10,000 data points for ad targeting. Using Facebook’s ad platform, you can pinpoint your exact target audience for the best results.
The Power of Facebook Ads in Boston
Using Facebook ads in Boston as a part of your business’ social media strategy is essential to get new leads and keep current clients engaged. Contact Digital Resource for your free social media marketing analysis to make sure that your Facebook ads marketing strategy is on point. Our social media marketing experts can help you create the best ads to reach new customers and grow your business.