When executed properly, Facebook ads can be an excellent way to spread the word about your company and drum up new business. Too many times though, people aren’t using them the right way and therefore think that they don’t work. If you fall into the category of people who think they don’t work, it probably means you are doing something wrong. Let’s take a look at some of the common mistakes people make when it comes to Facebook ads in Chicago.
They’re Not Targeted
Clicks on Facebook are expensive. Don’t waste your money by putting your ads in front of people who may, or may not, care. This is a sure fire way of making sure your Facebook ad will not be successful. You want to make sure you are sending your ad out to the right people by targeting your ad using age, demographic, gender, location, etc.
Facebook ads offer a rich variety of different ad formats. If one doesn’t work, another might resonate with your audience much better. When you consider how many ways you can target, and the content and offers you can promote, the opportunities and combinations here are endless.
Ads Don’t Feature Customers
In many cases, your users are better at selling your product than a fancy ad. People are more likely to use your company or visit your website if they read a positive testimonial from another customer. Getting people involved in your advertising will make them feel like they have more of a personal connection with you. As a result, they will be more likely to use you and tell others about you.
Are You Interested in Facebook Ads in Chicago?
Whether you are thinking of starting a Facebook ad campaign from scratch, or are looking to tweak an existing campaign that might not be performing, talk to us. At Digital Resource we will work with you to make sure you have a successful Facebook ad campaign that brings customers to your website. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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