Facebook changed its algorithm to favor content from friends and family last January. As a result, only an estimated 2% of your own followers will now see your business’s posts. With over 2.27 billion monthly active users, having a sound Facebook marketing strategy has never been so important to the success of your business. Let’s take a look at the best ways to find your audience and boost the performance of your Facebook Ads in Delray Beach.
Targeting Your Audience with Facebook Ads
Creating a Saved Audience allows you to search for all Facebook users who fit a certain combination of characteristics. You can create Saved Audiences both in the campaign set up or in the Audience Manager. You can define these qualities in a variety of ways, including:
Location (City, Zip, Address, etc)
Facebook Custom Audiences are an advanced feature that allows you to connect on Facebook with your existing customers and contacts. Getting your Facebook Ads in front of a warm audience not only improves the performance of your campaigns but also gives you the opportunity to increase the loyalty and lifetime value of your existing customers. Custom Audiences can be created by uploading a list of your customers directly into Facebook. Tip: The more information you provide (phone, email, address, etc), the better.
Facebook Lookalike Audiences allow you to take your Custom Audiences to the next step. Facebook helps you to expand beyond your own contacts when creating Lookalikes by identifying key characteristics within the Custom Audience you set and matching them with other users on the platform. When paired with some of Facebook’s newest ad formats, Lookalike Audiences are sure to strengthen your Facebook Ads strategy in 2019.
Which Targeting Strategy is Best for Your Facebook Ads in Delray Beach?
The only way to truly know which strategy will work best for you and your business is to carefully and systematically test them. Not sure where to start? If you’re ready to supercharge your Facebook Ads performance in Delray Beach, contact our experts now and request a free marketing analysis.
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