If you aren’t investing in Facebook ads in Hypoluxo, it’s time to reconsider. Your online audience is a viable market for high-quality leads. But, you need to understand that audience before you can take any definitive action. So, here are three easy tips to start understanding the small metrics to create an amazing, big picture:
Use Your Metrics
When you’re trying to get to know your online audience better, your metrics are your best friend. From where your consumer lives to other pages they may like, understanding your market honestly comes down to numbers. Facebook tracks a multitude of information, so don’t simply skim it. Really pay attention to how your users are treating your content rather than playing a guessing game.
Watch for Trends
Maybe your consumer loves video. Maybe the love photos and a lengthy caption. Watch to see what kind of post they seem to like the most – literally. Engagement will be your most important metrics. But, don’t pay attention to only the type of post. The content is also relevant. Do they like highly curated and staged pieces or do they want that down-home, genuine feel?
Actually connecting with your audience is shown through engagement. This could simply be a like or reaction, or it could be a comment or review! When your consumer interacts with your online posts, you can get a good feel for what they do and do not like. Include a call-to-action asking for comments, opinions, thoughts, and so forth. You can respond and address any concerns or positive contributions. Starting a conversation can be extremely beneficial.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.