Facebook Ads in Jacksonville are the hidden gems of the marketing and advertising strategies. Think about how many people in the Jacksonville area have a Facebook and are consistently checking it throughout the day. Over 1 billion users are active daily on their Facebook pages. Therefore, it’s crucial that you use the right targeting techniques. We encourage using specific targeting techniques that are easy to use within Facebook. Furthermore, using these techniques will guarantee ads are being seen by the appropriate people. Getting to know who your customers really play a crucial role in the creation of a Facebook Ads Campaign. There are four types of targeting to ensure your potential customers are seeing your Facebook Ads in Jacksonville:
Facebook allows you to target people in locations specific to you. For example, you can be as broad as the entire Jacksonville region or down to a specific address radius. Beyond that, there is another layer that enables you to be even more specific such as:
Everyone in this location (default targeting option) – The most recent location of a Facebook user.
People who live in a particular location – Location set by user on their profile.
Visitors recently in this location – Tracked by mobile device usage.
People traveling to this location- Users who had this geographic area as a recent location.
Once you click on the Demographics tab, there are targeting topics that allow you to refine your audience. The most basic options are:
Age – If you want to target a specific age range.
Gender- If you need to target a specific gender.
Language- If you are advertising in a specific language, you would want to only target the people who can understand the ads.
If you need to refine the targeting further, more detailed options are available. For example, you’ll be able to target people based on events in Jacksonville.
Interest-based targeting is one of the best and easiest options to use Facebook Ads in Jacksonville. They allow you to target people specifically interested in a subject pertaining to your product and/or service. Interests are based on Facebook users’ likes and interests. They are also based on Pages they have Liked and apps they use. For example, you can target your ads to people that are interested in your competitors or magazines that cover your market segment.
Behavior-based targeting allows you to target people by things like purchase history, events they like, anniversaries, etc. They won’t be useful 100% of the time. However, when they are they work great. Most of this data from Facebook analyzes many different factors and using external data. Of course, this method of targeting is definitely something to check out and see if it can work for your type of business.
Want to Learn More About Facebook Ads in Jacksonville?
At Digital Resource, our social media marketing team is full of experts. The right audience will see your Facebook Ads in Jacksonville with us. Not to mention, we can provide your business with a free internet marketing analysis so we can assist you with any of your Facebook Ads in Jacksonville needs.